TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students / 
SN  - 9781292016627
U1  - 650.072 23
PY  - 2016///
CY  - New York
PB  - Pearson Education
KW  - Business
KW  - Research
KW  - Data processing
N1  - Revised edition of Research methods for business students, 2012; Includes bibliographical references and index; Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index
N2  - This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management
UR  - https://ezproxy.toiohomai.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1419381&site=eds-live
ER  -