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E-commerce 2019 : business. technology. society. / Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, [2019]Copyright date: ©2020Edition: Global editionDescription: 912 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292303178
  • 1292303174
Subject(s): DDC classification:
  • 658.872 LAU 23
Online resources:
Contents:
1. Introduction to e-commerce -- 2. E-commerce infrastructure -- 3. Building an e-commerce presence -- 4. E-commerce security and payment systems -- 5. E-commerce business strategies -- 6. E-commerce marketing and advertising -- 7. Social, mobile, and local marketing -- 8. Ethics, law, and e-commerce -- 9. Online media -- 10. Online communities -- 11. E-commerce retail and services -- 12. B2B e-commerce.
Summary: "Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property." -- Provided by publisher.
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Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode Item reserves
Electronic Book Electronic Book Online Resources Online Resources Access eBook 1 Available
Book Book Mokoia Non-Fiction 658.872 LAU (Browse shelf(Opens below)) 1 Available 2037633
Book Book Mokoia Non-Fiction 658.872 LAU (Browse shelf(Opens below)) 1 Available 2046949
Seven Day Loan Seven Day Loan Windermere Non-Fiction 658.872 LAU (Browse shelf(Opens below)) 1 Available 2046947
Book Book Windermere Non-Fiction 658.872 LAU (Browse shelf(Opens below)) 1 Available 2046950
Total reserves: 0

Includes bibliographical references and index.

"Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property." -- Provided by publisher.

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