Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: New York : Pearson Education, 2016Copyright date: ©2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations (some colour) ; 27 cmContent type: - text
- unmediated
- volume
- 9781292016627
- 1292016620
- 9781292016641
- 1292016647
- 650.072 SAU 23
Contents:
Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Revised edition of Research methods for business students, 2012.
Includes bibliographical references and index.
This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.