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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark, 1959- [author.].
Contributor(s): Lewis, Philip, 1945- [author.] | Thornhill, Adrian [author.].
Material type: materialTypeLabelBookPublisher: New York : Pearson Education, 2016.Copyright date: ©2016Edition: Seventh edition.Description: xxvi, 741 pages : illustrations (some colour) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292016627Subject(s): Business -- Research | Business -- Research -- Data processingOnline resources: Link to electronic edition.
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Summary: This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.General note: Revised edition of Research methods for business students, 2012.
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Revised edition of Research methods for business students, 2012.

Includes bibliographical references and index.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

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