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Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg.

By: Contributor(s): Material type: TextTextSeries: Publisher: Sydney : Allen & Unwin, 2014Copyright date: ©2014Edition: 4th editionDescription: xv, 388 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781743314777
  • 1743314779
Subject(s): DDC classification:
  • 796.0698 STR 23
Summary: A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item reserves
Book Book Windermere Non-Fiction 796.0698 STR (Browse shelf(Opens below)) 1 Available P02022625
Book Book Windermere Non-Fiction 796.0698 STR (Browse shelf(Opens below)) 1 Available P0202267X
Book Book Windermere Non-Fiction 796.0698 STR (Browse shelf(Opens below)) 1 Available P02029343
Total reserves: 0

Includes bibliographical references (pages 357-375) and index.

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

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