Communication : organisation and innovation / by Sandra Barnett and Susan O'Rourke .
Material type: TextPublication details: Auckland, N.Z. : Pearson, c2011.Edition: 3rd edDescription: v, 394 p. : ill. ; 24 cmISBN:- 9781442541535 (pbk.)
- 1442541539 (pbk.)
- 658.45 BAR 23
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Includes bibliographical references and index.
"Effective communication is at the heart of any successful human endeavour. This timely new edition of the highly successful Communication: Organisation and Innovation shows how innovative methods of communication teaching and learning can benefit and strengthen all organisations, especially in today's fast-changing business world. Control (organisation) and change (innovation) are two concepts that are inherent in the notion of communication. Communication is an innovative, dynamic, ever-changing, risk-taking and adaptive process that generates new relationships, new growth and new ways of thinking. Key topics and their effect on communication that are addressed in this latest edition include: Social media Global recession International and crosscultural communication in New Zealand and globally Ethics, sustainability and accountability."--Publisher's website.