Tourism industry management / Alan Collier and B. Monique Brocx (editors).

Contributor(s):

Material type: Text

TextPublication details: Auckland, N.Z. : Pearson Education, 2004.Description: ix, 204 p. : ill. ; 25 cmISBN:

1877258423 (pbk.) :

Subject(s):

DDC classification:

338.479193 TOU 22

Partial contents:

The tourism industry / Alan Collier -- What is tourism? -- The tourism product -- Organisations involved in tourism -- The economic significance of tourism -- Who are our tourists? -- The business context / B. Monique Brocx -- Why people go into business -- Factors likely to influence the success of a tourism venture -- Welcome to the experience economy -- The business planning process -- Introduction to tourism research / Alan Jolliffe -- Conducting research -- Sources of information on tourism -- The macro business environment / Alan Jolliffe -- The economic environment -- The legal environment -- The political environment -- The social environment -- The technological environment -- Demographics -- The physical environment -- The interdependence of environments -- The competitive business environment / Alan Jolliffe -- Geographic competition -- Tourist area life cycle -- Barriers to entry -- The legal context / Michael Adams -- Forming the business -- Starting the business -- Legislation affecting planning and development -- Operating the business -- Employment legislation -- Consumer protection legislation -- Health and safety legislation -- Management of the organisation / Kaye Thorn -- Defining management -- Planning -- Organising -- Directing -- Controlling -- Marketing / Ken Hyde -- Research -- Marketing objectives -- Segmentation of the tourism market and target marketing -- Positioning -- Your product -- Distributing your product -- Pricing your product -- Promoting your product -- Pulling all this together : the marketing plan -- Developing business relationships -- Financial planning / Sue Yong -- Reasons for financial planning -- Types of financial statement -- Financial planning -- Meeting your financial needs - debt finance -- Franchising a business -- Housekeeping issues -- Evaluating tourism ventures / Ross Milne -- Understanding the business of tourism -- Providing value : a prerequisite to success -- Building a successful tourism venture -- Driving growth by thinking strategically -- Function-specific success factors -- Adapting to change.

Holdings ( 6 )
Title notes

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode	Two hour loans
Seven Day Loan	Windermere	Non-Fiction	338.479193 TOU (Browse shelf(Opens below))	1	Available	P00966273
Book	Windermere	Non-Fiction	338.479193 TOU (Browse shelf(Opens below))	1	Available	P00966229
Staff Copy	Mokoia	Staff Copies	338.479193 TOU (Browse shelf(Opens below))	4 Tutor - BTO	Available	2036767
Two Hour Loan	Windermere	Two Hour Loan	338.479193 TOU (Browse shelf(Opens below))	1	Available	P00929312	Principles of Tourism Toi Ohomai Full Year Tourism Venture Development Toi Ohomai Full Year
Book	Mokoia	Non-Fiction	338.479193 TOU (Browse shelf(Opens below))	3	Available	S1043312
Book	Mokoia	Non-Fiction	338.479193 TOU (Browse shelf(Opens below))	2	Available	S1047291

Total reserves: 0

Includes bibliographical references and index.